About Brad Miller
Brad Miller is the passionate Chief Marketing Officer (CMO) of Studio Enterprise, a leading provider of specialized education services to colleges and universities. Since joining the company in January 2019, Brad has been instrumental in developing and executing marketing strategies that drive growth and enhance brand presence. With over 25 years of marketing experience, Brad has consistently delivered exceptional results, positioning Studio Enterprise and its partner institutions for sustainable success.
Professional Journey
As the CMO of Studio Enterprise, Brad leads a full-service marketing team responsible for achieving new student enrollment goals, managing media spend budgets, and driving revenue and EBITDA growth. Under his leadership, the company has successfully expanded its marketing capabilities and execution with school partners within five years. Brad’s innovative approach includes in-housing all marketing functions and launching new branding and direct response (DR) channels, such as Per-Inquiry TV, CTV, Outdoor, and Transportation. His strategic initiatives have also included establishing an internal call center and launching international student recruitment programs.
Brad’s career is marked by a series of impactful roles in high-profile organizations. Before joining Studio Enterprise, he served as Chief Marketing Officer at YouScience, where he helped launch groundbreaking online aptitude assessments. He has also held interim CMO roles at UniversityNow and Claremont Lincoln University, focusing on innovative and specialized educational offerings. Brad has led marketing teams at Drexel University Online, Career Education Corporation (now Perdoceo), and several other organizations, driving significant growth through strategic marketing leadership. Brad also has experience within financial services, including SVP and Director in Citi’s Co-brand Cards group.
Key Achievements
- Successfully in-housed all marketing functions, eliminating agency fees while improving performance.
- Reducing acquisition costs, while driving year-over-year increases in enrollments.
- Developed and implemented innovative digital media channel initiatives to improve school brand and market reach.
- Launched new branding and direct response channels, such as Per-Inquiry TV, CTV, Outdoor, and Transportation, enhancing brand visibility and student engagement.
- Established an internal call center to improve lead nurturing and conversion rates.
- Led the launch of international student recruitment programs, expanding the reach and impact of Studio Enterprise’s partner institutions.
- Negotiated and secured numerous high-value contracts, MSAs and agreements to set schools up for success.
Educational Background
Brad earned a Bachelor of Science in Marketing from The Pennsylvania State University (Penn State). His educational background and extensive industry experience have equipped him with a deep understanding of marketing strategy, brand development, and digital advertising.
Leadership Philosophy and Vision
Brad’s leadership philosophy centers on respecting employees, fostering open communication, and encouraging cross-functional collaboration. He believes in empowering his team to work independently while providing strategic direction and support. Brad is a proponent of measured risk-taking, driving innovation by challenging traditional norms and exploring new opportunities. His vision for Studio Enterprise is to relentlessly help students and schools succeed through strategic marketing initiatives and partnerships.
Personal Insights
Outside of his professional life, Brad is a car guy who enjoys working on vehicles and taking road trips over flights. He is passionate about spending time outdoors, traveling, and supporting his family in their love of equestrian activities. A dedicated family man, Brad is married with three children, ages 15, 9, and 8. The family also includes a jack-weenie dog named Zero. Brad’s strong commitment to his family is a testament to his values and priorities.
Brad’s dedication to his professional and personal pursuits reflects his commitment to excellence, innovation, and a balanced lifestyle. His strategic approach to marketing, characterized by careful planning and calculated risk-taking, continues to drive growth and success for Studio Enterprise and its partner institutions, instilling confidence in his leadership.
For more information about Brad Miller and his work at Studio Enterprise, please visit LinkedIn.